Are you ready for it? In 2024, Indianapolis will have more than just a reputation for car racing. According to a post from Taylor Swift on X, formerly known as Twitter, the singer’s tour titled “The Eras Tour” will extend its North America leg in 2024 to four new locations. One of these additional tour stops is Indianapolis at Lucas Oil Stadium on Nov. 1, 2 and 3. Lovers of the 33-year-old singer-songwriter—also known as “Swifties”—were able to register on the ticket sale site Ticketmaster to participate in the “Verified Fan Onsale,” according to Variety magazine. Over 3.5 million pre registered for the sale, according to CBS Chicago.
Fans were right where Ticketmaster left them, waiting to either be waitlisted after registering, or given a sale code for the official ticket sale event on Aug. 11, according to the Indy Star. With a concert capacity of 55,000 attendees, according to an article written by the Indiana Business Journal, Lucas Oil Stadium sold a total of 55,729 seats for the singer’s last tour in 2018, titled “Reputation,” which holds the record for the most attendees at the stadium.
With stadiums selling out across the country for The Eras Tour, local economies are getting big boosts, according to a Wall Street Journal article titled “Women Own This Summer. The Economy Proves It.” Along with shows like Beyoncé’s Renaissance tour and the recent success of the “Barbie” movie starring Margot Robbie, this summer has given fans a run for their money, which is good for local businesses, according to the article.
Junior public health major and Swiftie Kayla Boehm said she attended The Eras Tour in Cincinnati and will be attending night one in Indianapolis next year. Boehm said the performance she attended in Cincinnati had attendees of all ages and allowed for great energy at the show.
“It was an interesting dynamic, because there’s so many people there and so many different ages,” Boehm said.
States’ federal reserves have reportedly discussed the tour’s boost to the economy, with the Federal Reserve Bank of Philadelphia commenting on the boost in travel to the region, according to CBS News. Indianapolis is no exception according to an article in the Indy Star. Lucas Oil Stadium Manager Eric Neuburger said the stadium has a long-standing relationship with the company that Swift tours with, making Indianapolis a possible tour location.
The Indy Star also reported that the Executive Vice President and Chief Marketing Officer of Visit Indy Chris Gahl said that closer to the concert, projections of what the concert will bring in for the city will be able to be analyzed. Boehm said The Eras Tour coming to the city allows for the Indianapolis community to spark conversations about the event and could create personal connections for those attending or for fans overall.
“I think, overall, for our community, [Swift touring in Indianapolis would] be really good, because I think a lot of people are going to be talking about it,” Boehm said. “And I think that could very well introduce new friendships,…I feel like once people start talking, especially when it gets closer [to the show dates], people will be like, ‘Oh my god, I want to go,’ or, ‘I love her,’ and I think it’d be really good for Indy as a whole, because it’ll bring in a lot of business revenue.”
With over a year to anticipate the performance, Swifties will have another cruel summer to wait for Autumn leaves to fall down like pieces into place for the singer’s Indianapolis Eras Tour debut.
